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Mike Lockrem

Mike Lockrem

Title

Director

Office Building

Communications Center

Office

123

Mailing Address

Communications Center 123
University Marketing & Communications-Box 2230
University Station
Brookings, SD 57007

Biography

Mike Lockrem began his duties as Director of University Marketing and Communications at South Dakota State University in December 2009.

He has worked for more than 25 years as a communications and marketing specialist in higher education, with private and publicly-traded companies and nonprofit organizations. Prior to SDSU, Lockrem served as the corporate communications manager for VeraSun Energy, the world’s largest ethanol producer at the time.

A native of Billings, Mont., Lockrem earned a bachelor’s degree in journalism from the University of Montana and a master’s degree in applied kinesiology with a certificate in sports management from the University of Minnesota.

He also worked as the director of athletic communications for the University of Minnesota and held the position of commissioner of the Northern Sun Intercollegiate Athletic Conference. Lockrem moved to South Dakota in 2006 where he began his corporate experience as the director of public relations for POET Companies in Sioux Falls.

CV

Mike_Lockrem_Resume.pdf(72.28 KB)

Education

B.A., Journalism, University of Montana
M.Ed., Applied Kinesiology, University of Minnesota

Academic Interests

Media, communications, marketing

Expertise

  • Crisis Communications
  • Strategic Communications
  • Higher Education Marketing
  • Committee Activities

    South Dakota State University Committee Member:
    ● Integrated Marketing and Communications Council (Co-Chair)
    ● Strategic Planning Committee and Support Committee
    ● Strategic Enrollment Council
    ● President’s Inauguration Committee (Co-Chair)
    ● President’s Council
    ● Title IX/EEO Advisory Committee
    ● Emergency Management Team
    ● Daschle Dialogue Planning Committee
    ● Campus Communicators (Chair)
    ● Integrated Marketing & Communications Committee (Administrative Liaison)
    ● Campus Bicycle Advisory Sub-Committee
    ● Back the Jacks Friday Committee (Co-Chair)
    ● University Web Site Task Force
    ● Safety & Security Task Force
    ● Morrill Act 150th Anniversary Committee (Co-Chair)
    ● Football Stadium Task Force
    ● 50 Year’s of Women’s Athletics Steering Committee
    ● Harding Lecture Committee

    City of Brookings Committee and Volunteer Work:
    ● Sustainability Committee; 2015 - 2021
    ● Brookings Bike Committee (Chair); 2016 - present
    ● Brookings Friends of Baseball Executive Board; 2017 - present
    ● Affordable Housing Community Task Force; 2016-2018

    Awards and Honors

    2021 American Advertising Award - Gold - Dear Tomorrow

    2020 Telly Award - Gold - Dear Tomorrow (You've Been Accepted)
    2020 Telly Award - Silver - Dear Tomorrow (The Dream, The Drive)

    2019 MarCom Platinum Award - Built by SDSU (Billboards)
    2019 Marcom Gold Award - Built By SDSU
    2019 MarCom Gold Award - The Dream, The Drive, the Reward
    2019 W3 Awards - Silver - Dear Tomorrow (You've Been Accepted)

    2018 MarCom Gold Award - SDSU Move-in Day
    2018 MarCom Gold Award - Admitted to Enrolled Campaign
    2018 Telly Awards - Ben's Campanile

    2017 MarCom Platinum Award - Ben's Campanile TV Commercial

    2016 MarCom Gold Award - Dairy and Food Science Information Video
    CASE VI Gold Certificate for Internal Audience Publications: Print - IMPACT State, 2016
    CASE VI Bronze Certificate for General Information Videos: Short Video - JackTalk, 2016
    CASE VI Bronze Certificate for Institution Relations Publications: President's Reports and Annual Reports, 2016

    CASE VI Gold Certificate for Excellence in News Writing: General News Writing - SDSU writers' showcase, 2015
    CASE VI Silver Certificate for Institutional Relations Publications: Research Publications - Research Report, 2015
    CASE VI Silver Certificate for Special Events: Multi-Day - McFadden Symposium on Wheat Improvement, 2015
    CASE VI Silver Certificate for Internal Audience Publications: Print - IMPACT State Newsletter, 2015

    CASE VI Bronze Certificate for Institutional Relations Publications: Research Publications - Engineering Research, 2014
    CASE VI Gold Certificate for Institutional Relations Publications - President's Reports and Annual Reports, 2014
    CASE VI Gold Certificate for Photography - Individual Photographs, 2014
    CASE VI Silver Certificate for Institutional Relations Publications - Research Publications, 2014
    CASE VI Bronze Certificate for Magazines - Special Issues, 2014

    CASE VI Gold Certificate for Periodical Special Issue, 2013
    CASE VI Silver Certificate for Periodical Special Issue, 2013
    CASE VI Silver Certificate for Individual Public Relations and Community Relations Projects, 2013
    CASE VI Silver Certificate for Video Recruitment Features, 2013
    CASE VI Silver Certificate for General Video Information Features, 2013

    Professional Memberships

    Council for Advancement and Support of Education (Presenter at District Conference)
    Public Relations Society of America
    American Marketing Association

    Work Experience

    South Dakota State University • Director, University Marketing and Communications (2009 – present)
    VeraSun Energy Corporation • Corporate Communications Manager (2007-2009)
    POET Companies • Director of Public Relations (2006-2007)
    University of Minnesota • Director of Athletic Communications (2003-2006)
    Northern Sun Intercollegiate Conference • Commissioner (2000-2003)

    Department(s)

    Links

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